The New New Product Owner: The Product Visionary


In my previous post, I discussed the New New Product Owner as The Product Marketplace expert.  In this post, we explore the “Product Visionary” focus area.

The Product Owner is the chief product visionary. The PO should be able to clearly articulate the product vision to the Scrum Team and key stakeholders, and how that vision aims to maximize the value of the product and of the work the Scrum Team performs.
POFocusAreas_NewNewPOThe PO should communicate and re-iterate this vision early and often, reminding all involved of how to help maximize value.

For a high quality class that focuses exclusively on the Product Owner role(the course is also great for key stakeholders!), see our Professional Scrum Product Owner class and contact us if you’re interested in one.

Utilizing the underlying empirical product planning features of Scrum, the PO should also be ready to make strategic pivots for the product vision whenever there are significant changes in how value can or likely be captured. This vision is brought to life in a more tactical way, via the Product Backlog and iterating towards that vision every Sprint.

In my next post, we’ll discuss the New New Product Owner as the Release Decision Maker.

2 Responses

  1. […] The New New Product Owner: The Product Visionary […]

  2. […] The New New Product Owner: The Product Visionary […]

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